Advertising On 106.9 SFM

Get heard across the Sittingbourne area whilst supporting a unique local service - it's a win-win!

  • We're the ONLY radio station based in Sittingbourne and for Sittingbourne! That means you know exactly who's hearing your message - people living and working in this area.
  • Secondly, because we're a community radio station, you can be assured that your spend is supporting a unique and highly valued local service truly supporting it's local community by giving them a voice and an opportunity to train to join #TeamSFM.

Targeting Your Audience 

Radio advertising allows you to target your message. 106.9 SFM is local radio, which means that there is no wastage unlike TV, most newspapers and other radio stations, that cover a much wider geographical area and charge you for the priviledge. With 106.9 SFM you can advertise to listeners in Sittingbourne, Milton Regis and Teynham, and different types of listeners at different times of the day through programme sponsorship.

Cost-Effective Advertising 

It's long been accepted that radio, although generally under-used for advertising, represents the best value for money of all forms of advertising media. Ad avoidance is also very low for radio, as listeners are less likely to avoid adverts in the way they might with newspaper adverts and/or television commercials. Radio enables relevancy, and reaches people at different times and places. Advertising is 60% more likely to be recalled when it's relevant to the listener's other activity (e.g. driving, browsing the internet). 

Radio creates a "share of mind" for brands. As radio commercials are broadcast regularly, and listeners tend to spend a long time listening each week, a brand on radio can create a larger "share of mind" than its competitors. Online, radio drives a response. At any given time, a fifth of internet users are listening to the radio, and could be just one click away from your website or Facebook page. 

Radio is considered a friend. Listeners tend to use radio for company, which leads to radio being seen as a friend. Just like a recommendation from a friend or word of mouth, this can be quite effective in forming purchase decisions. 

Sponsorship As Promotion 

Whether you need more customers or would like the kudos of your company being linked with our travel reports or our weather bulletins, or a particular Show or Presenter, then we have a sponsorship package designed to help you.

Advertising Packages 

106.9 SFM have designed a number of 'off the shelf' campaigns which make using radio easy and fun. We will produce for you and licence a 30 second long commercial, or of varying 10 second lengths - giving you, pound-for-pound, more exposure than any other medium.

Tailor-Made Campaigns 

Working with you, we'll design a campaign format to help achieve your individual needs and work you ROI (Return On Investment).

Why Advertise With 106.9 SFM?

We have been established full-time on FM for over nine years - since 26th July 2012 and have established a firm listening base in our area.


Find out more by e-mailing the 106.9 SFM Sales Team today or call 01795 858 037 and select option 4 now!

100% Local Radio for Sittingbourne